With a 21-year career at Chiat\Day, Tom Patty retired in
1998 as the President of TBWA\Chiat\Day Advertising Agency in Los Angeles, California. In 2013, he wrote TOM PATTY'S MARKETING WITHOUT MONEY BOOK to help people with limited resources to utilize similar marketing strategies. Tom's former clients include Apple, Nike, Pizza Hut, and Nissan. Learn "marketing" from someone who truly knows that he is talking about.
Dr. Sarai Koo, the Chief Visionary Officer and mentee of both Tom Patty and the Senior Vice President of Wendy's International, has crafted a WORKBOOK based on key strategic insights. With over 70 degrees, certifications, and certificates, she possesses extensive knowledge in areas concerning people, businesses, and life. Her expertise is undeniable.
Learn fundamental marketing BLUEPRINT from an expert who knows all about marketing.
How You Can Use Million-Dollar Marketing Ideas on a Zero-Dollar Budget Learn the strategies of big budget marketing to grow your small business.
This workbook is an extension of Tom Patty's Marketing Without Money book - a marketing strategy blueprint that will help you redefine you and your company, increase profits, and know what successful companies have done to increase their market share.
Selling on social media or having followers does not make you a marketing expert. A marketing expert is someone with deep understanding of marketing principles and credible qualifications to back it up.
"This is the most direct, cut-to-the-chase marketing book for aspiring and existing small business owners that I have read. There is a strategic direction that any small business person with limited funds can adopt."
Clients like: Apple, Nike, Pizza Hut, and Nissan
Get expert information from award-winning marketing experts and leaders.
With all the "marketing" people out there, sometimes it's best to learn it from the EXPERT
Tom Patty's book definitely stands out as unique. If I had to describe Tom Patty's Marketing Without Money in one word it would be "honest."
Tom is a straight-shooter and writes in an easy to follow, everyday language with lots of real life examples that gets the point across succinctly. He certainly tells it like he sees it, without a lot of fluff and theoretical marketing gobbledygook.
While he has an impressive marketing background as a former president of Chiat/Day advertising, Tom Patty is humble enough to admit that he failed as an entrepreneur himself despite decades of experience in dealing with huge marketing budgets for Apple, Nissan, and Yamaha. I found his honesty about his own experiences and the positive things he learned from it to be refreshing.
I also like how Patty's book addresses the kinds of things that I can use in my own small business, like the notion of adding more benefits rather than reducing my price in order to provide better value to the customer. Patty is able to simplify a lot of marketing concepts which brings them into better focus. Rather than trying to do a lot of things just to be busy, Patty emphasizes picking your best strategies and just putting your efforts into a few things for maximum leverage.
Also, his chapter on focusing your business on one particular benefit such as service or quality or price I found to be very useful and enlightening as well. I plan to use that idea too in my business.
Overall Tom Patty's Marketing Without Money offers a lot of very usable and practical marketing advice, especially for those of us who operate on a tight marketing budget. His book really makes you think differently about how to market your business.
Wendell Chong
"Tom Patty's Marketing Without Money" book should be taken quite seriously by anyone who is truly interested in getting their marketing and advertising right the FIRST time. Forget all the hype you've learned in under-graduate and graduate courses or from people who could afford to lose more money than they made.
Tom offers practical information based on his vast experience working at the best agency in the world with large and small companies. Despite his down to earth factual presentations and explanations, this is a fun book to read because it helps you understand how simple concepts can help YOU become successful. Just to show you how confident he is, all proceeds from the sale of the book go to the national non-profit SCORE organization. He has nothing to gain but to help people. That's very rare indeed.
If you're really smart and take Tom's advice, you may want to invite him to your company to get everyone excited about the success you're about to achieve.
Having worked with Tom at Chiat/Day and after the merger with TBWA, it was the best experience of my career!
Wishing every reader all the success in the world!
Mark B.
This is a great little text on the basics of marketing - perfect for small businesses that need to know what to do and how to do it, but also a great refresher for those in corporate marketing who get caught up in the "whirling vortex" of day-to-day chaos. Those who worked with Tom will quickly recognize his dry wit, ability to simplify and ask awkward/difficult questions to help you properly frame your marketing problems. Those who don't know Tom will appreciate this book for those same properties. A great investment - buy one on Kindle to keep close at hand and buy a dead-tree version to loan to your marketing-challenged friends!
Peter H. Gottfried
These companies trusted Former President Tom's marketing/advertising marketing/advertising leadership.
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Just letting you know, he's sailing away. He's officially retired. So, if you want to get a hold of Dr. Sarai Koo, connect with her.
The core fundamental of marketing has NOT changed. The manner in which people advertise has.
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